Our black raspberry ice cream is rich, bold, and an extraordinary shade of purple. When we think of purple in the United States, we think not only of the purple mountain majesties where these berries grow, but also of our highest hopes for our country’s identity. We are not a nation divided into red states and blue states—We are more than that. We are better than that.
We see America as fifty purple states—complex and distinct, with different histories, stories, and dialects—yet ultimately united by a belief that transcends every border. It is a vision stretching from sea to shining sea. A belief that unites neighbors and is championed on Main Street and Wall Street, in bustling cities and small rural towns alike.
The beauty, strength, and greatness of America does not come from a single race, religion, creed, or culture, but from the principle that “All of us are created equal, with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness.”
We hope our Black Raspberry ice cream can play a small but delicious part in reminding us to resist division and instead embrace our shared identity as Americans—united by equality, and by the values that truly make our country great.
